Mercedes AMG Petronas 'Keep Moving' in Montreal With BlackBerry Partnership
Jun 4, 2013
WATERLOO, ONTARIO--(Marketwired - June 4, 2013) - With the world's elite Formula One drivers and teams arriving in Montreal this weekend, Canadian race fans will get their chance to see the MERCEDES AMG PETRONAS Silver Arrows cars in action at Gilles Villeneuve Circuit.
As the Official Mobile Computing Partner for the MERCEDES AMG PETRONAS Formula One Team, BlackBerry is collaborating with the team on a number of technical and marketing opportunities. The new BlackBerry 10 platform delivers tools and services for MERCEDES AMG PETRONAS, while fan engagement is being improved through the joint development of apps. BlackBerry 10 smartphones are being used by the team so they can 'keep moving' in Montreal and throughout the Formula One season.
The new partnership, signed at the start of the season, has seen the iconic BlackBerry branding featured prominently on the chassis and headrest of the F1 W04 Silver Arrows, the racesuits of Lewis Hamilton and Nico Rosberg, and on the team's racewear kit. As the Official Mobile Computing Partner, BlackBerry and MERCEDES AMG PETRONAS have been working closely together to develop the team's use of the BlackBerry 10 platform at the team's headquarters and at each Grand Prix.
Ross Brawn, Team Principal at the MERCEDES AMG PETRONAS Formula One Team commented: "It's all set to be another exciting race weekend in Montreal and we are delighted to have BlackBerry on-board. We're embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS."
Frank Boulben, Chief Marketing Officer at BlackBerry, said: "Formula One is all about precision engineering, design and innovation - three values that mirror the approach that's gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the MERCEDES AMG PETRONAS Formula One Team to deliver value through technical and marketing collaboration. We have built BlackBerry 10 to keep people moving, and we believe the essence of this will be delivered at many levels through our partnership."
About MERCEDES AMG PETRONAS
The MERCEDES AMG PETRONAS Formula One Team competes in the FIA Formula One World Championship and is based at the team's Operations Centre in Brackley, UK. The engines for the team's Formula One cars are provided by Mercedes AMG High Performance Powertrains based in Brixworth, Northamptonshire.
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