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Deployment of 10,000 BlackBerry 10 Smartphones and Migration to BES10 at PSA Peugeot Citroën

PARIS, FRANCE and WATERLOO, CANADA – December 17, 2013 – BlackBerry® (NASDAQ: BBRY; TSX: BB) announced today that PSA Peugeot Citroën will deploy 10,000 BlackBerry® Z10 smartphones for its operations in France and Spain, and is migrating to BlackBerry’s award-winning Enterprise Mobility Management (EMM) solution – BlackBerry® Enterprise Service 10 (BES10).

BlackBerry® 10 is the platform of choice for France-headquartered PSA Peugeot Citroën, the second largest car manufacturer in Europe. "BlackBerry 10 is the best mobility platform for us in terms of integration, security, connectivity and price," said Eric Marchand, Head of Telecom at PSA Peugeot Citroën. "Every day, our employees need to share and access confidential information so it’s critical that we have the most secure and user friendly smartphones. With BES10, we are assured that the confidentiality of our information is maintained while also ensuring that Peugeot’s employees can enjoy the best experience for personal as well as professional use."

According to Hervé Liboureau, Managing Director for Western Europe and Central Europe at BlackBerry, “This significant investment by PSA Peugeot Citroën demonstrates the value and benefits that BES10 with BlackBerry 10 smartphones brings to enterprise customers. BES10 was chosen for its complete end-to-end security, simplified integration with existing IT systems, and numerous enterprise applications.”

To date, customers have installed nearly 30,000 BES10 commercial and test servers around the world. In France, more than 60 percent of the CAC 40 companies (the 40 companies with the most significant values among the 100 highest market caps on the Paris Bourse) have ordered, downloaded or installed BES10. Organizations continue to choose BlackBerry because it is the most proven and trusted enterprise mobility management (EMM) solution, supporting iOS®, Android™ and BlackBerry smartphones.

To get the facts on BlackBerry Enterprise Service 10, please visit here.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.

Media Contacts:

Stephanie Frisina
BlackBerry Media Relations, North America
sfrisina@blackberry.com
519-597-0745

Ines Brudey
BlackBerry PR Manager, France
ibrudey@blackberry.com
+33170745525

Investor Contact:
BlackBerry Investor Relations
investor_relations@blackberry.com
519-888-7465

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