BlackBerry Launches Global Women’s Initiative
Global Creative Director, Alicia Keys, Inaugurates BlackBerry Scholars Program – a multi-level strategy to engage young women across the globe in Science, Technology, Engineering and Math (STEM)
May 14, 2013
Orlando, FL and Waterloo, ON – May, 14, 2013 – Today, BlackBerry® (NASDAQ: BBRY; TSX: BB) Global Creative Director, Alicia Keys, launched the new BlackBerry Scholars Program, the first step in its global women’s initiative designed to inspire more women to enter and develop careers in the fields of Science, Technology, Engineering and Math (STEM). The program was unveiled at BlackBerry Live in Orlando, Florida.
The BlackBerry Scholars Program will provide full, four-year tuition scholarships to outstanding women who are seeking degrees at accredited colleges and universities in the areas of STEM with a particular interest or aptitude in the area of mobile computing. This scholarship program is the first step in BlackBerry’s long-term commitment and multi-tiered strategy to engage young women at every step of their education from high school to college, and as they rise through the workforce.
While significantly more women enroll and graduate college than men, only 25% of U.S. IT jobs are held by women, and 56% of these women eventually leave the field of technology for other careers. As more than 55% of BlackBerry customers are women, BlackBerry aims to champion this generation of female leaders as they strive to achieve their ambitions in this highly-competitive industry.
“Women are underrepresented in fields of science and technology, and we feel strongly that it’s time to drive a change,” said BlackBerry Global Creative Director, Alicia Keys. “It’s important to connect the dots for young women in high school and college, and show them that careers in science and technology are within their reach. And when women do land these jobs, it’s vital they receive the mentoring and support they need to advance in their careers. I’m proud BlackBerry is demonstrating leadership in women’s education, both in school and in the workplace, and giving back to its most loyal users in such a profound way.”
In addition to providing full, four-year course tuition, BlackBerry will also offer mentorship and professional opportunities for each of the scholars. The scholars will be selected based on their academic merit and passion for entering the mobile computing industry. A panel of inspirational and accomplished women, led by Alicia Keys, will choose the applicants from the pool of nominations submitted before the deadline of 5pm EDT on June 26, 2013.
For more information about the program, eligibility requirements, and how to apply, please visit www.blackberry.com/scholars.
A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.
BlackBerry Media Relations
BlackBerry Investor Relations
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Research In Motion Limited (BlackBerry) in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
BlackBerry and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.