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BlackBerry Global Creative Director Alicia Keys kicks off “Keep Moving Project” with her “Set The World On Fire” Tour

Keys invites fans to be a part of her creative process by submitting photos for a new tour music video via the BlackBerry Keep Moving Hub

Waterloo, ON – BlackBerry® (NASDAQ:BBRY, TSX: BB) today announced its recently appointed Global Creative Director, Alicia Keys, will be engaging fans through the BlackBerry Keep Moving Project during her Set The World On Fire Tour, Presented by BlackBerry.

Keys is inviting fans to provide personal pictures of themselves through the BlackBerry Keep Moving Hub. These pictures will then be used to make a music video for Keys’ song ‘Hallelujah’, which will be played on stage during her concerts. Each city on the tour will have its own unique video featuring the people that make that city great.

“I am so excited to continue the BlackBerry Keep Moving Project in such a cool way that creatively brings my ‘fam’ together,” said Alicia Keys. “With their help, we’re going to create a really amazing music video that will show the world what’s possible when your imagination and BlackBerry’s innovative platform collide.”

BlackBerry Keep Moving Projects engage BlackBerry customers in exclusive and compelling experiences created by inspirational and multi-faceted artists, writers, designers, filmmakers, musicians, and athletes. Author Neil Gaiman (Coraline, Stardust, The Sandman) and renowned director Robert Rodriguez (El Mariachi, From Dusk Till Dawn, Sin City) have joined Keys as the first three “BlackBerry Collaborators” leveraging the power of the new platform to create original content as they interact with fans like never before.

“Alicia is all about inspiring people through her music, her philanthropy and her other creative endeavors,” said Frank Boulben, Chief Marketing Officer at BlackBerry. “Her ‘Set The World On Fire’ tour is a great medium for connecting with fans and creating unprecedented experiences for people all around the world. This matches perfectly with BlackBerry’s mission.” 

Fans can participate in Keys’ Keep Moving Project by clicking here. The BlackBerry Keep Moving Hub includes a new intimate video from Keys.

BlackBerry is proud to be the presenting sponsor of Keys’ global Set The World On Fire Tour, which kicks off on March 7th 2013. Five–time Grammy® nominated R&B artist Miguel is slated to open for Keys on the tour. Tickets can be purchased at 



Seattle, WA

WaMu Theatre


Vancouver, BC

Rogers Arena


Oakland, CA

Oracle Arena


Los Angeles, CA

Staples Center


San Diego, CA

Valley View Casino Center


Las Vegas, NV

Mandalay Bay Events Center


Dallas, TX

Verizon Theatre at Grand Prairie


Houston, TX

Toyota Center


Austin, TX

Cedar Park Center


New Orleans, LA

New Orleans Arena


Miami, FL

American Airlines Arena


Tampa, FL

Tampa Bay Times Forum


Cherokee, NC

Harrah's Cherokee


Atlanta, GA

Philips Arena


Greensboro, NC

Greensboro Coliseum


Toronto, ON

Air Canada Centre


Montreal, QC

Bell Centre


Brooklyn, NY

Barclays Center


Mashantucket, CT

MGM Grand at Foxwoods Resort Casino


Newark, NJ

Prudential Center


Boston, MA

Agganis Arena


New York, NY

Madison Square Garden


Atlantic City, NJ

Revel Casino-Ovation Hall


Washington DC

Verizon Center


Detroit, MI

Joe Louis Arena


Chicago, IL

United Center

 About Alicia Keys

Alicia Keys is a 14 time Grammy Award® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian. Since releasing her debut album, songs in A minor, Keys has built an unparalleled repertoire of hits with over 30 million albums sold worldwide. Her latest album, Girl on Fire, recently debuted at number on the Billboard album chart. As a philanthropist, Keys co-founded Keep a Child Alive (KCA) and serves as Global Ambassador.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit

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