BBM Now Lets You Tune In to the People and Communities That Matter To You with BBM Channels

May 14, 2013

Waterloo, ON – For the times when you want to share experiences beyond your friends or engage the communities you care about, BlackBerry® is taking its globally popular mobile social network, BlackBerry® Messenger (BBM™), up a notch with new functionality called BBM Channels. BlackBerry (NASDAQ: BBRY; TSX: BB) today announced the beta launch of BBM Channels, a new social engagement platform within BBM that will allow people to connect with the businesses, brands, celebrities and groups they are passionate about.

“BBM is the best way to stay connected, and with today’s announcement, we’re again expanding the capabilities of the service to provide a deeper real-time engagement experience for people to connect with brands, business, and communities that matter most to them,” said Andrew Bocking, Executive Vice President of Software Product Management and Ecosystem at BlackBerry. “With over 60 million highly engaged customers using BBM, content creators have a great opportunity to build deeper relationships, enhance their brands, and connect in new ways.”

BBM Channels allows individuals and groups to create a dedicated channel and share information and updates with the immediacy that BBM offers. BBM customers around the world will be able to connect and share information, broadcast about themselves to their channel, or join their favorite communities and share their experiences of the channel with their BBM contacts.

Starting today, BBM customers can connect and share the MERCEDES AMG PETRONAS Formula One Team on their BBM Channels. BlackBerry is working with leading global brands around the world to help them build and promote exciting new BBM Channel offerings.

BBM Channels features:

Create a channel – Create, edit and publish in an instant, and there are no limits to the number of followers you can have in your channel. Securely manage your channel from either a BlackBerry smartphone or the web.
Discover channels – BBM Channels includes a carousel that lets you discover new channels. You can share channel invites within a BBM chat, and people can be added or invited using the channel’s PIN or QR code.
View – View profiles for each BBM Channel you choose to follow.
Subscribe – Subscribing to a channel allows the channel owner to send you timely and relevant updates, giving the subscriber instant access to your news, deals, events or whatever you want to communicate. Subscribers can choose to receive notifications when new posts are available.
Participate – Participate and engage in conversations with your favorite people or communities by “Commenting” and “Liking” posts from channels you subscribe to. Channel owners have the option to directly chat one-on-one with a subscriber.
Monitor engagement – Easily use built-in measuring tools to assess and monitor follower engagement and interaction

Today, BlackBerry also announced plans to bring BBM to iOS® and Android™ users this summer. BlackBerry expects that iOS and Android users will also be able to experience BBM Channels later this year, subject to approval by the Apple App Store and Google Play.

BBM with BBM Channels is now available in beta for BlackBerry® 10 smartphones, as well as BlackBerry smartphones running BlackBerry® 5 OS through 7.1. For BlackBerry OS customers*, BBM Channels is part of the new BBM version 8, which also offers enhanced navigation tools, with tabbed viewing for quick and easy access to contacts, chats, groups, recent updates and BBM Channels. Furthermore, it allows the option to share your enhanced profile information with BBM contacts or within invitations. The beta releases can be downloaded for free on BlackBerry Beta Zone**. Customers can sign up to BlackBerry Beta Zone for free at www.BlackBerry.com/betazone. For more information about BBM, please visit www.blackberry.com/bbm.

*BBM requires a BlackBerry service plan on BlackBerry smartphones running BlackBerry OS.

**BlackBerry Beta Zone is not available in all markets.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.

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