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Etisalat and RIM Introduce the BlackBerry Storm smartphone for the First Time in the Gulf

Unique “Clickable” Touch-Screen Smartphone Combines Advanced Multimedia Capabilities with Powerful Communications Features

Dubai, UAE and Waterloo, ON, Canada: Etisalat  and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced the highly anticipated BlackBerry® Storm™ 9500 smartphone, featuring a unique "clickable" touch-screen, to customers in the United Arab Emirates (UAE).  The BlackBerry Storm smartphone's powerful platform and exceptional multimedia and communications capabilities give users an edge at work and at play, providing business customers and consumers alike with personalized entertainment, information and communications at their fingertips. Etisalat is the first to bring the much awaited BlackBerry Storm smartphone to the UAE.

“Our customers can expect a great experience based on our ability to innovate and offer comprehensive service ranging from an application portal, the latest devices and competitively priced packages,” said Abdulla Hashim, VP, Business Solutions, Etisalat. “The BlackBerry Storm leverages Etisalat's HSPA mobile broadband service with coverage of up to 99% of the populated areas in the UAE and roaming in 120 countries worldwide, to offer a perfect blend of connectivity, flexibility and convenience.” He added, “This latest launch with RIM will create even more momentum in a market where Etisalat has been very successful in helping customers reap the productivity benefits of the BlackBerry platform.”

“We are delighted to support Etisalat in launching the BlackBerry Storm smartphone in the UAE.  The innovative BlackBerry Storm excels in communications and multimedia capabilities and features the ‘clickable’ SurePress™ touch-screen,” commented Khaled Kefel, General Manager, Middle East at RIM.  “Both business users and consumers will appreciate the significantly advanced touch-screen experience that this smartphone brings to the market.”

The BlackBerry Storm smartphone’s unique ‘clickable’ touch screen gives users an unparalleled experience -- the display depresses ever so slightly when the screen is pressed, enhancing the touch interface for both typing and navigation. The stylish smartphone also boasts superior performance, a stunning display, 3G (HSPA) network support, desktop-style web pages and advanced multimedia capabilities including a 3.2 megapixel camera with video recording, a powerful media player and an expandable memory card slot. The BlackBerry Storm can also be synchronised with iTunes®* so customers can enjoy their music on the move; and with the BlackBerry® Music Gateway, they can even enjoy songs through their home stereo. The BlackBerry Storm also features a first class phone, easy access to popular IM and social networking services, built-in GPS and the industry's leading email and messaging capabilities – all designed to give users an incredibly powerful, fast and intuitive mobile experience.

Be impressed with the amazing features of the BlackBerry Storm smartphone

Virtual Keyboards
The SurePress touch-screen respond similar to a physical keyboard to allow easy and precise typing and the interface also supports single-touch, multi-touch and gestures for intuitive and efficient navigation
The smartphone can be used in portrait or landscape mode thanks to its built-in accelerometer.
3.2 mega pixel camera with auto focus, zoom and flash
Pre-loaded applications
·         Facebook® for BlackBerry Smartphones
·         Windows Live™ Messenger for BlackBerry smartphones
·         Google Talk™ for BlackBerry smartphones
·         Yahoo® Messenger for BlackBerry smartphones
·         AOL® Instant Messenger™ for BlackBerry smartphones
·         ICQ® for BlackBerry smartphones
Multimedia capabilities
Media player that can play movies smoothly in full screen mode, display pictures and slideshows quickly and manage an entire music collection; playlists can be created directly on the handset and there’s an equalizer with 11 preset filters – including "Lounge", "Jazz" and "Hip Hop" – for customized audio ranges when using wired headphones or external speakers
1 GB of on board memory storage, plus a microSD/SDHD memory card slot that supports up to 16 GB of additional storage per card (an 8GB microSDHC card is included)
Sleek, elegant design with contoured corners, stainless steel back and chrome accents
Large, vibrant, high resolution display (3.25 inch; 480x360 resolution at 184 ppi)
Removable and rechargeable 1400 mAhr battery that provides approximately 6 hours of talk time on 3G networks and 15 days of standby time
Light sensor
An ambient light sensor that automatically adjusts backlighting for ideal screen viewing
Additional features
·         BlackBerry® Internet Service support, allowing users to access up to 10 supported email accounts, including most popular ISP accounts
·         BlackBerry® Enterprise Server support providing security and IT policy controls for IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments  
·         Preloaded with DataViz® Documents to Go®, which allows users to edit Microsoft® Word, Excel and PowerPoint files directly on the handset
·         Geotagging of photos
·         A 3.5 mm stereo headset jack, support for Bluetooth® stereo audio profile (A2DP/AVRCP) and dedicated volume controls

The revolutionary BlackBerry Storm smartphone from Etisalat is priced as low as AED 72 per month and is available across all Etisalat Business Centres and retail outlets nationwide. Etisalat customers will also benefit from a three-month free promotion on the Domestic Unlimited package for BlackBerry® Internet Service, which gives unlimited access to Internet, email and mobile applications such as Facebook®, MSN, and MySpace.

For more information, please visit or call 101. 

About Etisalat
Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976. Since then, it has built up state-of-the-art telecom infrastructure and taken a leadership position of innovation and reliability among regional and international operators. Etisalat is one of the largest telecommunications companies in the world and the largest operator in the Arab world headquartered in the UAE (as per FT500 March 31, 2008).

Etisalat operates in 18 countries across Asia, the Middle East and Africa, servicing over 80m customers. It also has Points of Presence (PoP) in New York, London, Amsterdam, Frankfurt, Paris and Singapore providing a truly global reach.

In addition to being the UAE’s telecom provider, Etisalat has now expanded to manage and operate telecom companies in Saudi Arabia, Egypt, Sudan, Pakistan, Tanzania, Benin, Burkina Faso, Gabon, Niger, Togo, Republic of Central Africa, Ivory Coast,  Nigeria , Indonesia and Afghanistan. With shares in Sudan’s ‘Sudatel’, Inida, Qatar’s Q-Tel and Thuraya, the satellite telephone service provider, Etisalat is a key regional player that lends its expertise and resources towards the betterment of information and communication technology.

Visit Etisalat at

About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit  or

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