RIM Introduces the BlackBerry Curve Smartphone
May 3, 2007
Waterloo, ON: Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced the BlackBerry® Curve™ smartphone - the smallest and lightest full QWERTY* BlackBerry smartphone. With its smooth and friendly design encompassing a large display, easy-to-use keyboard and intuitive trackball navigation system, this powerful new smartphone makes it easy to stay connected to the people and information that matter most.
"The BlackBerry Curve offers a unique blend of communications, multimedia and web features to provide people with an exceptional mobile companion for both work and leisure,” said Mike Lazaridis, President and Co-CEO at RIM. “The BlackBerry Curve delivers RIM's industry leading email and messaging capabilities in a highly approachable smartphone design that is packed with consumer-friendly features including a 2 megapixel camera, enhanced media player and high-performance browser."
SMOOTH DESIGN & EASY TO USE
The BlackBerry Curve features a liquid silver finish, chrome highlights, smooth edges and soft curves. It is a full-featured smartphone with a full QWERTY keyboard and large display and yet it boasts an impressively small and lightweight design at 4.2'' x 2.4'' x 0.6'' and approximately 3.9 oz. The ultra-bright 320x240 display brings images and video to life and includes RIM's light sensing technology that automatically adjusts backlighting levels for indoor, outdoor and dark environments. The handset also features RIM's innovative trackball navigation system that makes scrolling and selecting fast and easy.
MULTIMEDIA TO GO
The BlackBerry Curve comes with a 2 megapixel camera, complete with 5x digital zoom, built-in flash, self-portrait mirror and full screen viewfinder. The camera can capture images in up to three picture quality and size resolutions that can be shared instantly by email, MMS or BlackBerry® Messenger and transferred over Bluetooth® or USB cable. Photos can also be immediately set as a unique caller ID or Home Screen image.
The audio system is crisp and clear, playing music and videos through the handset's integrated speaker or through the 3.5 mm stereo jack. The Bluetooth stereo audio profile (A2DP/AVRCP) is supported, and dedicated volume controls are conveniently located on the side of the handset.
A powerful new desktop media manager is also included with the BlackBerry Curve. The Roxio® Media Manager for BlackBerry®, which was developed with Sonic® and based on the award-winning Roxio Easy Media Creator® 9, introduces a new level of simplicity, allowing users to easily search for media files on their computer, view and organize them, create MP3 music files from CDs, add audio tags, create playlists and automatically copy or convert pictures, music and videos for optimal playback on the BlackBerry Curve.
The media manager also includes Roxio Photosuite® 9 LE, a comprehensive tool that makes it easy to edit pictures and create photo albums. With PhotoSuite, pictures can be cropped, rotated and straightened, and flaws can be fixed by removing redeye or changing the brightness, contrast and saturation levels. Pictures can even be enhanced with color filters and special effects.
The media player on the BlackBerry Curve has been refined, allowing users to search for music by simply typing the title, genre, artist or album name. Videos can also be played in full screen mode.
MORE STORAGE FOR YOUR TUNES, FLICKS AND PICS
For added storage of music, videos and pictures, the BlackBerry Curve comes with a microSD expansion slot. It supports up to 2GB cards that are available today and will automatically support 4GB cards that are expected to become available later this year.
BRING THE WEB WITH YOU
The BlackBerry Curve features a high-performance browser that can download and display HTML web pages quickly and efficiently. Users can bookmark their favorite sites and set up RSS feeds to stay connected to the timely news and information that matters most during their day. The highly responsive browser, large and vivid screen and super-easy trackball navigation provides an exceptional mobile experience.
FULL FEATURED PHONE
The BlackBerry Curve offers many convenient phone features including Speaker Independent Voice Recognition (SIVR) for Voice Activated Dialing (VAD), Bluetooth® 2.0 support for hands-free use with headsets, car kits and Bluetooth peripherals, quad-band operation for global roaming**, dedicated 'send', 'end', and 'mute' keys, smart dialing, speed dialing, conference calling, call forwarding, noise cancellation technology to offset background noise, a low-distortion speakerphone for hands-free conversations and support for polyphonic, mp3 and MIDI ring tones.
INDUSTRY LEADING EMAIL & MESSAGING
The BlackBerry Curve delivers all the renowned BlackBerry email and messaging capabilities and even features a new integrated spell checker with a user-customizable dictionary to help maintain spelling accuracy on the go. The BlackBerry Curve is supported on BlackBerry® Internet Service, giving users access to up to 10 work or personal email accounts (including most popular ISP email accounts), as well as BlackBerry® Enterprise Server, enabling advanced security and IT administration within IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments.
The BlackBerry Curve also comes with a variety of accessories: a stereo headset, travel charger, carrying pouch and USB cable are all included in the box. Additional accessories for BlackBerry handsets, including premium leather holsters and totes, an automotive charger, and Bluetooth headsets are available through retail outlets or online at: www.shopblackberry.com.
The BlackBerry Curve (model number: 8300) will be available through wireless carriers around the world, including AT&T in the U.S., beginning this spring.
For more information please visit: www.BlackBerryCurve.com.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
* Keyboard also available in AZERTY and QWERTZ configurations to support different language groups.
** Check with service provider for roaming services.
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