P’9981 Smartphone Launches in China
Engineered Luxury Meets Powered Performance
Nov 29, 2012
Stuttgart, Germany and Beijing, China. Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today launched the elite Porsche Design P’9981 smartphone from BlackBerry® in China. The luxurious new smartphone will be available from Porsche Design stores as well as BlackBerry authorized retailers in December.
Instantly identifiable as a Porsche Design product, the unique Porsche Design P’9981 smartphone from BlackBerry is made of exclusive materials that include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and a crystal clear touch display. This customized Porsche Design P’9981 comes with an exclusive Porsche Design UI. It also includes premium, exclusive PINs that help easily identify another P’9981 smartphone customer.
Adapted for Chinese customers, the new Porsche Design P’9981 comes with support for simplified Chinese and common Chinese input methods. Local premium after-sales service will also be offered to customers who purchase the smartphone through authorized retailers in China.
"Since 1972 Porsche Design has presented milestone products with iconic style, and the P’9981 smartphone from BlackBerry will be our next landmark,” said Dr. Juergen Gessler, CEO Porsche Design Group. “The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.”
"As one of the world’s largest smartphone markets, we are committed to bringing our finest smartphone products to China,” said Urpo Karjalainen, Regional Managing Director, Asia Pacific at Research In Motion. “The new Porsche Design P’9981 from BlackBerry offers the timeless style of Porsche Design and the unmatched mobile experience provided by BlackBerry, and with the continuously increasing demand for luxury items and the growing popularity for smartphones in China, we believe that the new smartphone will be very desirable for customers.”
Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.
The new Porsche Design P’9981 is preloaded with the latest BlackBerry® 7.1 OS, delivering best-in-class voice, email, messaging and social functionalities. It includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. With built-in support for NFC (Near Field Communications), the Porsche Design P’9981 enables many new and exciting capabilities. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.
For more information please visit www.blackberry.com/cn.
About Porsche Design
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.
About Reserach In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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